Point of Sale (POS) Display Market Size, Trend, Growth, Analysis, Forecast 2024-2033

Description

The global Point of Sale (POS) Display market size generated approximately $68.47 Billion in revenue in 2023 and is projected to reach $157.54 Billion by 2033, reflecting a forecasted compound annual growth rate (CAGR) of 8.69%.

Point of Sale (POS) Display Market: Overview

Point of Sale (POS) displays are an advertising technique where promotional materials are placed at the location where products are sold. Retailers and manufacturers use POS displays to boost product sales at the retail level. These displays come in various formats, including shelf-edge, stand-alone, floor, and counter displays, all aimed at increasing product visibility and driving sales. They are made from diverse materials such as plastic, metal, or cardboard, and are often designed with eye-catching visuals that relate to the product being promoted.

POS displays are particularly effective for attracting attention to seasonal items, new products, or limited edition offerings. Their design is often intended to engage consumers and draw attention, serving both as a branding tool and a means of conveying promotional messages. In recent years, the demand for POS displays has surged due to their cost-effectiveness and their impact as an advertising tool, especially at the point of purchase.

Point of Sale (POS) Display Market: Growth Drivers

Rising Competition Fuels Market Demand

The global POS display market is expected to grow significantly, driven by the increasing competition within the retail sector, which is a major consumer of POS displays. As more players enter the retail and food & beverage (F&B) sectors, the competition intensifies, pushing businesses to find unique ways to stand out. POS displays serve as a final touchpoint for advertising at the retail level, offering manufacturers and sellers an opportunity to promote their products creatively and at a lower cost compared to traditional advertising methods like TV or print ads.

Point of Sale (POS) Display Market: Opportunities

Digital Payment Adoption Boosts Growth Opportunities

The growing trend toward digital payments, including contactless and cashless transactions, presents new opportunities for the POS display market. As more consumers opt for e-wallets, credit cards, and unified payment interfaces (UPI), the demand for POS displays may increase due to their ability to provide streamlined and convenient checkout experiences. This shift could benefit the POS display market as it aligns with consumer preferences for quick and efficient purchases, particularly in high-traffic areas like supermarkets and hypermarkets.

Point of Sale (POS) Display Market: Segmentation Analysis

The global point of sale (POS) display market is segmented by end-users, product type, and region.

By End-Users: The market is divided into segments such as food & beverages, FMCG, pharmaceuticals, retail, and others. In 2022, the retail sector showed the highest growth due to the extensive use of point of sale (POS) displays in retail units of all sizes. The growing trend toward omnichannel retail further boosts this segment’s growth.

• Food & Beverages
• FMCG
• Pharmaceuticals
• Retail
• and others

By Product Type: The market is categorized into free-standing and countertop displays. During the forecast period, countertop displays are expected to see the highest growth, as their placement near checkout counters capitalizes on impulse buying tendencies. These displays are often used to promote new, seasonal, or discounted products.

• Free-standing
• Countertop Displays

Point of Sale (POS) Display Market: Competitive Landscape

Key players in the global point of sale (POS) display market include

• Elo Touch Solutions Inc.
• Samsung Electronics
• Panasonic Corporation
• Toshiba Corporation
• LG Display
• Hewlett-Packard Development Company
• L.P.
• NEC Corporation
• Planar Systems Inc.
• Christie Digital Systems USA Inc.
• Sharp Corporation
• Diebold Nixdorf Inc.
• Fujitsu Limited
• Ingenico Group
• Dell Technologies Inc.
• Square Inc.
• Innolux Corporation
• Verifone Systems Inc.
• Advantech Co. Ltd.
• Posiflex Technology Inc.
• Shopify Inc.
• Shenzhen Hopestar Sci-tech Co. Ltd.
• and NCR Corporation.

These companies are continually innovating and expanding their product portfolios to meet the growing demand for POS displays globally.

Report Scope:

Point of Sale (POS) Display Market: Regional Analysis

North America to Lead with the Highest CAGR

North America is anticipated to lead the global point of sale (POS) display market, primarily due to the advanced retail sector in the US and Canada. The US is expected to hold the largest regional market share as consumers increasingly prefer cashless transactions, including payments through POS displays. Additionally, the demand for enhanced checkout experiences is likely to drive revenue growth in the region, supported by increased spending from retailers on promotional activities.

In Europe, key markets such as the UK, Germany, France, Italy, and Spain are expected to contribute significantly to revenue growth, driven by the expanding retail sector and a rise in quality product offerings. In the Asia-Pacific region, growth is likely due to increased investments in the retail sector from both regional and international players.

• Elo Touch Solutions Inc.
• Samsung Electronics
• Panasonic Corporation
• Toshiba Corporation
• LG Display
• Hewlett-Packard Development Company
• L.P.
• NEC Corporation
• Planar Systems Inc.
• Christie Digital Systems USA Inc.
• Sharp Corporation
• Diebold Nixdorf Inc.
• Fujitsu Limited
• Ingenico Group
• Dell Technologies Inc.
• Square Inc.
• Innolux Corporation
• Verifone Systems Inc.
• Advantech Co. Ltd.
• Posiflex Technology Inc.
• Shopify Inc.
• Shenzhen Hopestar Sci-tech Co. Ltd.
• and NCR Corporation